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How to hire the top talent in your industryFinding the best talent in your industry begins with your job specification post. Alas, a common complaint among job seekers is when a potential job opening is misrepresented to them. It doesn’t have to be that way, provided you follow five simple practices that will make your recruiting efforts more accurate and high-powered. The five key practices are… 9 explanations for the internet’s generation gapThose of baby-boom-years and beyond shake their heads at youngsters seemingly reckless use of the internet. Generations X, Y and Z see their elders as paranoid old dogs that can’t – or won’t – learn new tricks. In truth, the young and old have very different perceptions of the risks and rewards offered by the World Wide Web. Here is one internet expert’s analysis of the generational divide that has created alternate realities in cyberspace… Every army needs officersWhat is an Army of Entrepreneurs and how do you go about training one? Great leadership can’t begin and end in the CEO’s office. It has to be part of the management system throughout the company. That’s critical because it allows the company to grow and yet remain connected to the core values you’ve worked to instill. Here’s how you get that army organized and trained… The world’s 10 best company blogsIt has become more and more apparent that the most important section of most corporate websites is the blog. The problem is that good blogs are few and far between. It’s always wise to find excellence and emulate it, or be influenced by it. With that in mind here are 10 that Social Media Today ranks as the world’s best… 7 ideas for creating an endless stream of podcast contentAll kinds of great things can be accomplished with podcasts. Companies and individuals can use them to demonstrate expertise or leadership, educate listeners, provide value, or brand your company or yourself. The problem is that many people find themselves running out of podcasting ideas rather quickly. Here are seven ways to keep your podcasts fresh and robust… 10 keys to an effective websiteLots of companies are redesigning their websites, and with good reason. The advent of Web 2.0 technologies – such as blogging, podcasting, video and social media integration – call for websites with more capabilities and better Search Engine Optimization. But before handing off this critical component of your corporate identity to a web design firm, make sure you understand what makes a website work effectively. Here are 10 keys… Mastering the ‘elevator pitch’ in 8 stepsHave you ever asked a businessperson what he or she does for a living and regretted posing the question? Of course you have. We all have. That’s because most businesspeople have never taken the time to develop an elevator pitch. Chances are, you don’t have an elevator pitch either. Let’s change that. Check out an elevator pitch that triggered a multimillion-dollar deal with Warren Buffett… 10 guidelines for making your website credibleWebsites keep becoming more important, partly because they’re being used to deliver an increasing array of content, tools and social media services. So it’s critical that your website be credible. Fortunately for all of us, Stanford University researchers conducted a three-year study to produce a report title Stanford Guidelines for Web Credibility. Here are the report’s 10 guidelines for enhancing your website’s status. Six sure-fire tips for networking at business eventsRegardless of the power of online networking, good networking techniques at live events remind us again and again that there’s no substitute for getting face-to-face with business people – provided we play our cards right. With that in mind, it’s advisable that we all observe the following networking practices… 7 rules for creating electrifying testimonialsOne of the most misused forms of sales and marketing is the testimonial. This is a shame because it’s also one of the most powerful things you can do to promote your business to prospects. It’s not that difficult. Just follow these seven rules to help ensure your testimonials deliver new customers in a big way… |