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Corporate content catches fire – especially in printSocial media is raging like wildfire across the corporate landscape. Finally, companies can produce and distribute their own content far and wide without having to persuade traditional media outlets their products, services and brands are worthy of coverage. But the original-content craze isn’t just a social media jubilee. A big slice of the financial pie is being committed to print publications, no doubt surprising those who have been prophesying for years that print is headed to the bone yard. Here’s what else is hot… The 7 keys to knowing your audienceAll good communication coaches emphasize the importance of knowing your audience in advance of coming together. There are two reasons for this. One, we can’t help but be influenced by our own agenda, and our agenda is not the same as our audience’s agenda. Two, we cannot fully succeed in our communication unless we know our audience’s needs and interests. To zero-in on the emotional and intellectual heart of your audience, ask these seven questions… 5 ways non-profits will use social mediaThe ability of social media to raise very large sums of money in small denominations from millions of contributors has been made clear. None of this has been lost on U.S. charities and non-profit organizations. Indeed, social media provides the ideal platform for them to raise campaign awareness, increase donations and actively engage with a broad online audience. Here are five social media opportunities more charities will be making the most of this year… Seven steps to better brainstormingCompanies run on good ideas – from R&D groups seeking pipelines of innovative new products to CEOs searching for that next growth opportunity Unfortunately, most attempts at brainstorming are doomed. To generate better ideas—and boost the odds that your organization will act on them—start by asking better questions. Here are seven steps that will get you there… 5 ways to lead with trustThere’s nothing worse than behavior from your boss that says he or she doesn’t trust you, particularly when that wasn’t the boss’s intent. To lead effectively you need to have people you can trust, and to show you trust them. Simple, right? Yet, it’s easy to inadvertently communicate the opposite. Along those lines, here are five ways you can communicate trust… How to hire the top talent in your industryFinding the best talent in your industry begins with your job specification post. Alas, a common complaint among job seekers is when a potential job opening is misrepresented to them. It doesn’t have to be that way, provided you follow five simple practices that will make your recruiting efforts more accurate and high-powered. The five key practices are… 9 explanations for the internet’s generation gapThose of baby-boom-years and beyond shake their heads at youngsters seemingly reckless use of the internet. Generations X, Y and Z see their elders as paranoid old dogs that can’t – or won’t – learn new tricks. In truth, the young and old have very different perceptions of the risks and rewards offered by the World Wide Web. Here is one internet expert’s analysis of the generational divide that has created alternate realities in cyberspace… Every army needs officersWhat is an Army of Entrepreneurs and how do you go about training one? Great leadership can’t begin and end in the CEO’s office. It has to be part of the management system throughout the company. That’s critical because it allows the company to grow and yet remain connected to the core values you’ve worked to instill. Here’s how you get that army organized and trained… The world’s 10 best company blogsIt has become more and more apparent that the most important section of most corporate websites is the blog. The problem is that good blogs are few and far between. It’s always wise to find excellence and emulate it, or be influenced by it. With that in mind here are 10 that Social Media Today ranks as the world’s best… Sales training does NOT work – and here’s whyEvery year, like clockwork, sales and business development teams bring in the consultants for a fresh round of sales training. Those who have managed sales teams over the years know the unspoken truth about this ritual. It doesn’t work. Yet the ritual marches on, year by year, mostly because sales managers think it’s good for employee morale, that it shows the company is interested in their professional development. Why the disconnect? Here’s the answer… |