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How to be an authentic public speakerRule No. 1 when presenting is to be your authentic self. Audience members know when a public speaker is feigning enthusiasm, passion or any other emotion. They also know the genuine article when they see it and hear it. Two excellent examples of the latter are Jack Canfield and Sir Ken Robinson. Let’s review their work to better understand what makes a public speaker authentic. Corporate content catches fire – especially in printSocial media is raging like wildfire across the corporate landscape. Finally, companies can produce and distribute their own content far and wide without having to persuade traditional media outlets their products, services and brands are worthy of coverage. But the original-content craze isn’t just a social media jubilee. A big slice of the financial pie is being committed to print publications, no doubt surprising those who have been prophesying for years that print is headed to the bone yard. Here’s what else is hot… The 7 keys to knowing your audienceAll good communication coaches emphasize the importance of knowing your audience in advance of coming together. There are two reasons for this. One, we can’t help but be influenced by our own agenda, and our agenda is not the same as our audience’s agenda. Two, we cannot fully succeed in our communication unless we know our audience’s needs and interests. To zero-in on the emotional and intellectual heart of your audience, ask these seven questions… Adding the ‘touch factor’ to PowerPoint presentationsThere’s a reason why – when correctly used – PowerPoint is so effective in conveying information. There’s no substitute for its ability to accord with people’s learning styles. Some of us are visual learners. Some of us are auditory learners. PowerPoint can deliver in a big way on both of those fronts. However, some of us are tactile learners. We lean best through touch. PowerPoint isn’t any help with that. But you, the presenter, can most certainly be. Let’s consider some examples… 5 ways non-profits will use social mediaThe ability of social media to raise very large sums of money in small denominations from millions of contributors has been made clear. None of this has been lost on U.S. charities and non-profit organizations. Indeed, social media provides the ideal platform for them to raise campaign awareness, increase donations and actively engage with a broad online audience. Here are five social media opportunities more charities will be making the most of this year… 9 explanations for the internet’s generation gapThose of baby-boom-years and beyond shake their heads at youngsters seemingly reckless use of the internet. Generations X, Y and Z see their elders as paranoid old dogs that can’t – or won’t – learn new tricks. In truth, the young and old have very different perceptions of the risks and rewards offered by the World Wide Web. Here is one internet expert’s analysis of the generational divide that has created alternate realities in cyberspace… The world’s 10 best company blogsIt has become more and more apparent that the most important section of most corporate websites is the blog. The problem is that good blogs are few and far between. It’s always wise to find excellence and emulate it, or be influenced by it. With that in mind here are 10 that Social Media Today ranks as the world’s best… 7 ideas for creating an endless stream of podcast contentAll kinds of great things can be accomplished with podcasts. Companies and individuals can use them to demonstrate expertise or leadership, educate listeners, provide value, or brand your company or yourself. The problem is that many people find themselves running out of podcasting ideas rather quickly. Here are seven ways to keep your podcasts fresh and robust… 10 keys to an effective websiteLots of companies are redesigning their websites, and with good reason. The advent of Web 2.0 technologies – such as blogging, podcasting, video and social media integration – call for websites with more capabilities and better Search Engine Optimization. But before handing off this critical component of your corporate identity to a web design firm, make sure you understand what makes a website work effectively. Here are 10 keys… Mastering the ‘elevator pitch’ in 8 stepsHave you ever asked a businessperson what he or she does for a living and regretted posing the question? Of course you have. We all have. That’s because most businesspeople have never taken the time to develop an elevator pitch. Chances are, you don’t have an elevator pitch either. Let’s change that. Check out an elevator pitch that triggered a multimillion-dollar deal with Warren Buffett… |